Larry Petersen, B.S., A.A.
Director of International Business Development
Mr. Larry Petersen has served as Director of International Business Development of MedX Health Corp. since May 2008 (over 7 years). Mr. Petersen is responsible at MedX for developing and managing an international network of MedX Product distributors for the MedX Siascopy Technology products (MoleMate) and the Therapeutic Laser Therapy Product line. He also manages sales to some markets in the U.S. as well.
He formerly has been a senior Executive in the Medical Device industry for more than 25 years. His Medical industry career evolved from sales and Marketing management up to senior positions as V.P of Sales and Marketing. Larry served Western Division Manager at Medtronic, Inc. and Sales Director at U.S. Surgical Corp. (Acquired by Tyco International, Ltd. In 1998). Executive Vice President at Berkley Scientific Laboratories, President of Clinical Reference Systems and Chief Executive Officer of Equidyne Systems Corp (Injex).
Mr. Petersen is a recognized industry expert in area of sales & marketing of medical devices. He has developed and launched strategic sales and marketing plans for numerous medical devices implementing them internationally, including places like Europe, Asia, Latin America, and the Middle East and Australia. Larry has a broad based knowledge of the U.S. FDA regulatory affairs and medical product registration issues and procedures required to operate successfully in the wide variety of healthcare systems that exist worldwide.
Mr. Petersen has over 28 years of experience in Sales & Marketing and International Business Development in a variety of medical device markets. He graduated in the top 5% of his class at the U.S Naval Flight School, Pensacola, Florida and served in combat in the United States Navy. He holds a BA in Marketing/Business from Iowa University.